The Straits Times - July 26, 2025
Pics or it didn’t happen: Why young couples in Singapore are hiring wedding content creators
To Ms Lelian Chew, founder of luxury event and wedding planning company The Atelier & Co, the gravitation towards the casual and candid is reflective of another shift: the growing desire for storytelling and emotional resonance.
“Today’s couples are not simply commissioning beautiful weddings. They are commissioning stories. And those stories are multi-layered – from a custom-designed monogram carried through invitations, signage and menus, to music performances tailored to their love story, to drone shows choreographed to personal soundtracks. Every detail becomes a chapter in a narrative worth preserving,” she says.