The Straits Times - July 26, 2025

Pics or it didn’t happen: Why young couples in Singapore are hiring wedding content creators

Wedding content creators like Diarium Story are on the rise.

To Ms Lelian Chew, founder of luxury event and wedding planning company The Atelier & Co, the gravitation towards the casual and candid is reflective of another shift: the growing desire for storytelling and emotional resonance.


“Today’s couples are not simply commissioning beautiful weddings. They are commissioning stories. And those stories are multi-layered – from a custom-designed monogram carried through invitations, signage and menus, to music performances tailored to their love story, to drone shows choreographed to personal soundtracks. Every detail becomes a chapter in a narrative worth preserving,” she says.

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